Google updates time to time to provide its users with a better experience and reliable platforms so that they will able to get the best and the desired results very frequently. Recently google focuses on mobile-friendliness and ranks the sites higher that have more speed on mobile devices with the help of amp. So every person who owns a website is looking forward to a faster mobile experience.

So it’s very necessary to optimize your website for mobile. It is also noticed that the number of users that leads traffic to your site is from mobile devices more rather than desktop users. So it is highly recommendable to boost your website for mobile pages. But sometimes it becomes very frustrating to get a high speed even if you tried every possible thing to your website, even also that can discourage your users to get and read the content of their choice on your website.

So what is the answer to it? Google also provides a very flexible solution to it that can help you in any way to boasts your website speed for mobile devices. A simple answer to this is Accelerated Mobile Pages or even we can say AMP.

According to some reports, 40% of the users leave web pages that take more than 3 seconds to load. Here AMP helps you by taking a page that is already mobile-friendly and makes it load faster.

What is AMP?

Basically, AMP is a Google and Twitter initiative. Its a collaboration between these two to make an AMP that is open source project or platforms helps website owners to improve the speed and content readability of their websites. AMP is like take a mobile-friendly web page and make it in a way to load faster.

• You can only use a streamlined version of CSS
• You can only use javascript that is provided by AMP
• No forms are allowed on AMP Pages
• If you want to have videos on your page then use AMP approved extensions

Benefits:

• Reduced Bounce Rate
• Fast Loading web pages
• Increased mobile browser visibility
• Improved mobile search engine rankings
• It makes user tracking very simple

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